The changing state of modern influence

I'm serving you this week's Solo Scoop with a very full heart and very inspired mind.

Last Friday, I had the absolute pleasure of hosting two masterclasses at Sydney's first ever Social Summit (alongside some of Australia's top founders, creator and strategists - what a bloody honour). Truly, the NRG in that place was *amazing*.

In fact, there are a bevvy of new beauties here whom I was lucky enough to meet there - so a huge hello and welcome to each of you! I know you're keen to receive your prompt pack - and (spoiler alert!) I can confirm that's about to happen. Imminently, in fact.

And if you won't there and have no idea what I'm talking about, you're in for a treat. Promise.

Hope you're hungry, Kelly. Here comes this week's Solo Scoop.

BUT FIRST, AI

ICYMI, I'm on a mish to help biz owners and brand builders leverage AI strategically -- rather than churning out more of the same generic content (bleh).

I created a custom Co-Founder GPT for attendees of my AI masterclass as the Social Summit, but the response was so bloody lovely that I've decided to make it available to you sweet solo co angels as well. 

You can access her here. She's free and you don't need the paid version of ChatGPT to access - but you will need an account. I won't be able to see your responses at any time. Be sure to save / copy and paste your answers before exiting the window! 

More of an analogue queen when it comes to thinking clearly? Same, sis (and no, the irony of that not lost on me). In any case, I've got you.

ACCESS YOUR PROMPT PACK HERE 

WHAT’S ON IN OUR WORLD

The changing state of influence.

We're sick of being sold to. Audiences are tuning out mass-market influencer content, and brands are (finally) catching on. The shift: partnering with smaller creators (I'm talking micro and nano at most) who can deliver depth and trust over mass-market reach. 

It's basically substance, story, and niche authority (all things that establish trust) > follower count (losing its weight).

How to position yourself to stand out right now:

• Have a clear POV — audiences (and brands) trust strong opinions, not vanilla takes.

• Niche down — speak directly to your micro-community. That’s where trust is deepest.

• Show receipts — depth = proof of results, insights, or storytelling, not just aesthetics.

If you’re a brand, the takeaway is simple: chase resonance, not vanity metrics.

2. Smarter selling = subtle selling.

This creator nails it here : the smartest influencers aren’t blasting their audience with “buy now” — they’re weaving offers into stories, conversations, and context.

 For brands, it means choosing creators who connect first, convert second. For creators, it’s a reminder: make the sale a natural extension of the story you’re telling.

 
READ / LISTEN OF THE WEEK 

The impact of de-influencing trends on micro-creators - Stack Influence

QUOTE OF THE WEEK 

“Don’t confuse followers with influence. True influence is measured in trust, not numbers.” -  ChatGPT (yes, really... here for the trust, team). 

Here's to your mastery, Kelly,
Lizzie xoxo